Wednesday, October 31, 2012


Yesterday comScore released its September 2012 Video Metrix data which showed YouTube accounted for approximately 13.1 billion videos viewed out of the monthly total of 39.4 billion. 

At 33.2%, that's the lowest market share YouTube has had since Aug. '10.

As recently as July '12, YouTube had a 53.1% share (with 19.6 billion videos viewed), though as I pointed out previously, in August, its share dropped unexpectedly to 36.5%.

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