Saturday, December 1, 2012

Infographic Details Q3 Online Video Ad Spending and Performance.


Videology Group has released an infographic with useful data about Q3 online video advertising spending and performance.

- Despite the buzz over mobile and connected devices, 90% of video ads were still served online.

- Almost two-thirds of video ad impressions were placed on sites classified as entertainment-oriented (the third quarter in a row this has been the case). A distant second, with 8.4% of video ad impressions were portal sites.

- Just 10.1% of video ad impressions were targeted to the tech-savvy 18-24 demo; the majority (63.9%) were targeted to the 25-54 demos.

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