Thursday, November 8, 2012

Netflix Has Plenty of Competitors, and None of Them Are Close.

Sandvine says that during the Web’s primetime hours, Netflix accounts for 33 percent of “downstream” traffic in North America, and it’s higher than it was in the spring of 2011, before Netflix raised its prices and lost some of its best-known movies.

YouTube accounts for 15 percent of Web use, but that site is almost entirely free. Netflix’s paid competitors generate much smaller numbers: Amazon is at 1.8 percent, Hulu is at 1.1 percent and HBO Go comes in at 0.5 percent. Bear in mind that Sandvine is tracking the flow of data via broadband pipes, which means it is tracking usage — and file size – instead of reach. Netflix, for instance, has about 25 million subscribers worldwide, while YouTube boasts some 800 million monthly visitors.

Source: Sandvine

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