Thursday, November 8, 2012

Syndication Wins: AOL's Video Revenue Jumps From $10M to $100M in 2 Years.


CEO Tim Armstrong said AOL's video ad revenue jumped from $10 million 2 years ago to a projected $100 million in 2012, with more growth ahead in 2013. The results are mainly due to video syndication, powered by AOL's acquisition of 5Min in 2010. AOL is capitalizing on the concept of the "syndicated video economy" - AOL's large video syndication library (which has grown from 30K videos to 450K today) feeds both its owned and operated properties and its network of 30K publishers. All of these sites are hungry for video for 2 important reasons: they meet users' increasingly video-oriented expectations and their adjacent ad inventory is monetized at far better rates than traditional display.

Do you use online video syndication for your business?

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