Wednesday, November 21, 2012

‎Viggle Acquires GetGlue For $25M Plus 48.3M In Shares To Expand Social TV Presence


All 34 GetGlue employees, including founder and CEO Alex Iskold, will migrate over to Viggle, with Iskold taking a senior executive position and a spot on the board of directors.

In case you’re unfamiliar with these companies, they’re quite the match made in heaven. GetGlue has an app that lets users check-in and socialize while watching TV, and their 3 million users prove just how much demand there is for a well-executed product in this space.

On the other hand, Viggle (which launched just a year ago) uses audio verification technology to reward users for loyally returning to their favorite TV shows, whether they’re live or on DVR. Users can then redeem points for real-world prizes from Hulu PlusFandangoBest BuyAmazon and iTunes.


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